This brand was designed while employed by the Salina Area Chamber and tailored to feel inviting and family friendly. This project blends inspiration from Salina’s local rivers with an art deco flair that echoes the city’s downtown architecture. The identity integrates elements from the previous Love Salina campaign (designed by Eric Montoy) and incorporates the bridge pattern as a key accent elements. The result is a bright, contemporary look that feels elevated yet approachable, with playful pops of color that capture Salina’s creative spirit. The goals of this initiative are to drive tourism, attract young professionals, families and businesses, and to increase community pride among current residents.
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