Moxie Counseling, LLC is a Kansas-based therapy practice offering inclusive, culturally competent, and evidence-based services for adults, teens (16+), couples, and more. The design approach for their website and social media package focused on creating a warm, approachable therapeutic presence while preserving the Art-Deco charm of their existing logo. Drawing inspiration from the existing logo, I developed a visual identity rooted in a calming blue-green color scheme, drawn directly from the therapy office’s atmosphere, and selected clean, sans-serif typefaces that blend art deco flair with contemporary simplicity. The final result offers a balanced, engaging online identity that speaks to both style and support.
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