Rooted in the Wichita, Kansas community, Campus Credit Union is a financial institution affiliated with Wichita State University, providing credit services and loans to students and the surrounding community. In working with CCU, I collaborated with the client to help establish a strategic brand vision that modernizes their identity while leaving room for future expansion. As wheat is a symbol strongly associated with Wichita State University, CCU intentionally incorporated this element into their branding to reflect their humble beginnings while ensuring a distinctive identity that supports future growth into additional universities and communities. The final product was a logo that became a visual bridge between the credit union and the community it serves. It also gave the union an expanded color palette that fit more with the client’s needs.
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