As part of my role at Baseline Creative, I contributed to the redesign of Autistically Allied, a therapy practice led by Jeanne Holverstott, MS, that offers therapeutic support for autistic females and female-identifying individuals. I was responsible for updating font and color brand standards, creating the UX design, and collaborating with developer Ben Voth on front-end implementation. In updating the brand identity, I prioritized sensory sensitivity by using a calm, muted color palette and straightforward sans serif fonts to create a welcoming and accessible environment. The final design reflects a clean, intentionally minimalist, sensory-considerate experience for the practice’s neurodivergent client base.
*This work was created during my time as an employee at Baseline Creative. All projects included are publicly available and were produced as part of collaborative client work. I do not claim ownership of these materials. All content belongs to Baseline Creative and/or the respective clients, and is shown here strictly for the purpose of demonstrating my role and capabilities as a creative professional.*
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